Thoughts, tips and updates
Business evolution: how living your purpose drives change for good
The third Evolving Business Masterclasses (Nov ‘24) focused on something close to my heart - business purpose. Purpose goes beyond profits to address the fundamental question: why does your business exist? In a world increasingly defined by sustainability and social impact, purpose has become the guiding force for businesses striving to leave the world better than they found it.
Business evolution: why innovation is a vital part of sustainable success
Innovation is often seen as the lifeblood of progress, and in today’s changing world, it is both essential for – and driven by - sustainability. The second Evolving Business Masterclass (in October’24) explored how businesses can evolve through innovation, and that creativity and adaptability are critical not just for survival, but for thriving in a way that delivers against that all important triumvirate of profit, people, and planet.
Business evolution: why culture is key to sustainable success
Embedding resilience and adaptability into businesses operations is going to be key to business success over the next few years. At the heart of this transformation lies business culture, which defines “how we do business” through shared values, behaviors, and practices.
What’s in a name?
Sustainability or… something else? What do these terms really mean? Sustainability is pretty complicated at the best of times. There are a myriad of other ways of talking about this subject - here’s a whistle-stop tour of some of the terms you may have heard and how they differ.
The point of purpose
Brand purpose should impact how you operate, how you treat your employees and the people in your communities and supply chains, and how you strive to improve the impact you have on the planet. It should form part of your business strategy. But should it be the main thrust of your comms? Well, that depends on who you are speaking to, and how and where you do so.
Defining the triple-bottom line
If you’re not thinking in terms of the triple bottom line, why not? More and more, businesses are understanding that without an approach that looks at the bigger picture, they are simply not going to exist in the near-to-mid future. Profit, people and planet need to work together to ensure a business that is truly sustainable, in every sense of the word.
Why should we communicate sustainability?
We know that society faces a huge flow of information right now – sustainability and climate change are front of mind with media warnings and government debates around what is to be done and how. How on earth can the average consumer navigate it all, let alone take in any of the (sometimes conflicting) information available?
